Who owns upper playground

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Close this content. Read full article. More content below. Jeremy Fish. May 2, , AM. In this article:. Revelli doesn't care much about titles, but the closest would be creative director. A year ago, he took on a second job as editor of Juztapoz, a ,circulation art and culture magazine that overlaps nicely with Upper Playground's to year-old demographic. When Upper Playground started in the late s, the question was whether to become a skateboard company or a more traditional urban streetwear company, and Revelli and Co.

Partnering with a larger apparel company that would help with manufacturing is the best scenario, Revelli says, but not just any company. Borrowing money could be tricky. Lately, growth has meant investing in people, too. Upper Playground has 36 mostly full-time employees locally, and about 20 more at assorted stores. Inventory was stored and managed at the Fillmore location, which has a warren of floor-to-ceiling shelves, and people spent half their time moving boxes to get to other boxes, he says.

The company moved into a 6,square-foot warehouse in Hunters Point a year and a half ago, and has since doubled its space.

Krohn has also brought in consultants to overhaul the accounting and inventory systems, which were "a mess," and no longer able to deal with ever-increasing sales and volume. Revelli says Upper Playground has averaged 75 to percent growth every year - the result of lots of dedicated people and no "tragic mistakes. Krohn puts it another way: "Each year we assess by saying, 'Right now, this is our cost. What do we need to sell to break even? Revelli is quick to share credit, and views Upper Playground as a collective effort of "literally thousands of people And it goes doubly for Krohn, who started working with the company in and helped take it beyond "just a few guys doing fun graphics," as Krohn puts it, and increase volume and visibility through his small-business contacts.

Having a friend at Adidas also didn't hurt, as it provided the entree that led to a 35th anniversary collaboration. Krohn, who now handles operations and logistics, won't mention names but says there will be more such deals "with people who are at the top of their game. Babzani of the Turf shop has seen many promising homegrown companies come and go, and believes that "any other streetwear company that would have grown to the size of Upper Playground probably would have fallen apart.

Streetwear companies that aspired to be "the next Cosmic Debris or Paul Frank," says Ongpin, "now they want to be the next Upper Playground. Online: www.

Bottom row: Mickey Duzyiand two by Sam Flores. No one could have possibly predicted the success of Upper Playground. When Flores was first approached to work on designs for the brand, he turned his work in on yellow legal paper, simply because he had no idea how to use a computer. The brand spread globally, opening up stores and galleries in San Francisco, Berkeley, Portland, Seattle, Mexico City and London and selling online to customers all over the world. Rather, he advises, take on projects that inspire you, and collaborate with the people you know and trust.

Those kind of opportunities are priceless. The two artists met there to talk about their careers at a panel discussion last month, where they spoke about the brand and what it means to them. For Flores, it was the opportunity to be able to create art that reflected the city that inspired him that drew him to Upper Playground.

Anything goes and everything goes.