We want to be right. I challenge you to spend a week or two trying to interpret passages you read each day, but without cross-referencing other books. Normally, it would be good to compare the larger context, but for the sake of experimenting and self-discipline, see what you discover by never leaving the immediate context. Get newsletters and updates Close. Also, send me the Evangelical Newsletter and special offers. Also, send me the Evangelical Newsletter. Toggle navigation. Context is King November 6, by Jackson Wu.
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You can opt out at any time. Yes, I want the Patheos Evangelical Newsletter as well. Meet the World's Confessional Lutherans. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating helpful videos or new recipes or funny cartoons.
Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale. Jab, jab, jab, right hook. Provide value, provide value, provide value, ask for the sale. But people forget that, now more than ever, great content is predicated on context.
It just goes to show that context is just as important now as it was a year ago:. So, what are my top tips for making sure the context is clear? Here are three to get you started:. And that is how I storytell to her.
So I strategize around that: the psychology and the platform itself. Secondly, respect your audience. You have to put out content that she will like rather than content that you will like. But, if I put it in a way that is more interesting to her, I can make huge strides with her as a consumer. Respecting the platform. Respecting your audience. And finally, taking your agenda, and making it third.
If someone is trying to watch a video, the last thing they want is to sit through an ad and wait to see what they really wanted to see because of something you forced them to watch.
Active 1 year, 3 months ago. Viewed 3k times. How is context "king" in deriving meaning from words? Improve this question. Ruminator Ruminator 1 1 silver badge 7 7 bronze badges. I wouldn't attempt an answer as it's bed time for me but, even on a primitive level - haven't you ever notice that most words normally convey multiple meanings?
So, without the context the exact sentence, paragraph, situation where it's used you can't derive the exact meaning? More specifically, it seems to be a meme of Bible translation. There is an actual motto that fits here: Semantics underspecifies. Which means that the actual "meaning", in logical terms, of some utterrance is not enough for us to understand it, and the utterrance must be interpreted in its conversational context to have the sense the speaker intended.
A simple example is metaphor; logic is literal, metaphor is not. To distinguish, one needs context. I like it. That's a great way of putting it. Thanks jlawler. What was said before and likely after is important.
Quoting out of context to misrepresent what is said in the quote is a common technique to make an opponent look bad. Because context indeed is king. A sentence that is wrong or ridiculous seen in isolation might make perfect sense when the context in which it was said is taken into account.
Show 7 more comments. Active Oldest Votes. Improve this answer. Add a comment. Modern context Context is king also seems to be taken up due to the way we communicate and interact.
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