Why maruti versa failed




















User Name Remember Me? Any Maruti Versa lovers on-board? I own a Versa since the last 20 months and find it to be a superb vehicle. The joy of driving a tall car, with super manoevurability needs to be experienced to appreciate it fully. True that it is probably the only car of the Maruti stable that didnt sell much - but the reasons arent about the vehicle per se - bad marketing is solely responsible.

Expensive advertisements by getting bachhan family and hence bad pricing the launch was at 8 lakhs plus and now at about 5lakhs screwed the sales. For people who talk about the looks, my simple question to them is why are people now comfortable with a wagon-r looks. View My Garage. I agree that the Versa was badly marketed It is a van after all. Some reasons for the Versa's failure: 1.

Extremely harsh ride quality 2. High price tag initially 3. Lack of image could be due to its looks also. I beg to differ on this - the Omni is no comparison to Versa. Versa is much more comfy as a car or a van if u want to call it that way.

I think its quite mean to say that the ride quality is harsh. The ride is very comfortable compared to any small car. I used to have a versa sdx model. Lost a loot of money on that one!!! Ritvik I am no car buff but Ritz was launched way before A-Star. When you are putting things in black and white, you should be sure of facts. The company had no success with the A-Star in terms of sales.

I sincerely thank you for posting your question on our blog. Hi Ramesh, Versa was indeed a good MPV and was suitable for a family but Maruti intended to bring a vehicle for the commercial purpose at a lower cost so Versa was discontinued and Eeco was launched.

Stay tuned and one day you might get news about Versa relaunching. Hi Veeresh! Thanks for reading and commenting! Suzuki Kizashi was a great car for sure! We will definitely include that in our next list of forgotten cars! Stay Pinned! You bring back little bit upgraded without diturbing orignality.

Maruti Hi Ravindra, You are absolutely right as the Maruti as the name itself has got a cult following. Stay pinned! You may have missed it. But with Ciaz doing good in the segment, it is highly unlikely for the SX4 to make a comeback.

The SX4 has morphed into the SCross. The Esteem also had a 5 door hatch called the Cultus which did not come to India. Now you know!!! Hi Subhasish, None of the cars will be left. The second part of the forgotten Maruti Cars is on its way.

Hi Chandra, While we are brewing up some new content in the forgotten series, you can have a look at the ones we have already written. Excellent blog really enjoyed reading it, I was working with Maruti from to The information provided in your blog is accurate. After reading this I am recalling my Maruti days.. Hi Bhabani, Great to know that we were able to get you to hit the nostalgia right.

It is good but what about other maruti cars like the Zen Estilo and Celerio. They were also foggorten. Maruti Suzuki Celerio is currently in production so it is not on the list. As for the Zen Estilo, click here. The Maruti was the first generation Suzuki Swift Sedan.

It was all Japanese. Nothing indian about it. The door monted AC vents were a Suzuki design. Maruti simply indegenised some parts, to the cars detriment. Otherwise it was an all Japanese design like the Grand Vitara. Get your facts right. We have nowhere mentioned that the Maruti was designed in India.

It was one of the initial offerings from Maruti Suzuki in India which made it worthy of the list. Plenty of cars from the carmaker are either inspired by Global Suzuki cars or are sold under Maruti Suzuki branding in India. One more name comes in my mind, that is the 7 seater version of grand vitara XL7 , yes you read it right. This site uses Akismet to reduce spam.

Learn how your comment data is processed. Sign in. Log into your account. The main reason for that is said to be the price. Though it came with a 1. Making Amitabh Bachchan the brand ambassador of this vehicle also could not save it from being a disaster.

The Versa was later re-launched with a stripped down version and a 1. This is the Eeco, that sells today and is a success. Also Read 5 Tata Cars that changed the auto industry Maruti Zen Estilo The Zen had created a niche for itself and was a very successful car with traits that few cars had in those times.

It was peppy and sporty in nature. After it was discontinued, The Zen Estilo was launched in This car had nothing in common with the Zen. The Zen Estilo could never make an impact like other Marutis as it was in a confused state.

This was a reason why buyers did not identify with this car. It was though, a bit common among women drivers, especially the pink colour! The Estilo did away with the Zen Monicker in , when a facelift was launched. Finally the Estilo was put to rest in



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